9th International Conference on ICT for Sustainable Development

Authors - Aswathi S, Vaisakh J, Vignesh A V, Parvathy Venugopal
Abstract - This study explores how users view artificial intelligence (AI) in the context of online shopping. It aims to understand three primary areas: first, how users perceive artificial intelligence (AI) in their e-commerce experience; second, which AI features are most appealing to them; and third, the challenges users face when utilizing AI technology on these platforms. According to the analysis, features like chatbots, AI-powered filtering, and personalized recommendations show promise for improving user perception. This is to user wants for enhanced search capabilities, suggestions, and personalization. These results provide insightful information that e-commerce platforms (like Flipkart and Amazon) can use to improve user experience through smart AI deployment. However, consumer worries about inappropriate recommendations, data privacy, and losing control as a result of unwanted AI features were also noted. Resolving these concerns is essential to establishing confidence and promoting a satisfying user experience. This research allows e-commerce companies to employ AI responsibly by understanding user perception, resulting in positive outcomes for companies and their clients.