9th International Conference on ICT for Sustainable Development

Authors - Saaveri B, Sheetal A V, Vaishnavi M
Abstract - In today's technological era, it is basic for organizations, particularly those working on Meesho platforms, to comprehend how online assessments, web encounters, and digital storytelling influence consumers' intention to purchase. With Meesho, a well-known e-commerce location, housewives are the center of this quantitative think about, which looks for to decide the effect of digital storytelling, online encounters, and online client surveys. This quantitative consideration points to exploring the adequacy of story-driven marketing, web involvement, and online client surveys on housewives' buying, eagerly on Meesho, a prevalent e-commerce stage. Through user satisfaction testing, information is being collected through a survey of 131 housewives. A basic fundamental condition and rate investigation are utilized to analyze the information. The study's objective is to reveal the degree to which information marketing, web encounters, and online client audits impact housewives' buying. By analysing these variables, businesses can refine their showcasing techniques, to way better cater to their target group of onlookers and improve client engagement. Marketers within the e-commerce industry may pick up noteworthy data by comprehending the relationship between online audits, information marketing, web encounters, and purchase entomb. The study adds to the existing body of information by uncovering genuine information about the effect of online client surveys, web intuition, and content promotion on Meesho and other comparable platforms.