9th International Conference on ICT for Sustainable Development

Authors - Palla Manoj Babu, Ashish Kumar, P Venkata Subbaiah, V Mouneswari, Prabhakiran, Saikat Gochhait
Abstract - Nowadays, more digital data is available, so companies could design and market innovative projects to consumers whereas this creates privacy issues We put the case that small firms are more likely to be harmed severely compared with the larger and established companies when it comes to public relations crises. In spite of the above-mentioned challenges, the firms can apply a number of approaches to ease privacy problems Intriguingly, data privacy issues might spur the innovation and thus generate competitive advantage over competitor for data driven marketing.