9th International Conference on ICT for Sustainable Development

Authors - Ruby Chanda, Rahul Dhaigude
Abstract - This study investigates the shift in consumer behavior and perception towards tourism on digital platforms post-COVID times. The investigation has been done from social media ‘content creator’ and ‘user’ perspectives. Social media platforms play a crucial role in choosing destinations and consumer travel. Hence, performing social media analytics on influencer and tourist pages can significantly reduce the time of primary market research and reveal real-time, actionable insights into consumer behavior. By implementing sentiment and spatial analysis, the study finds that themes of travelers’ social media activity have changed between the pre-COVID and post-COVID periods. It is thus concluded that post-COVID, travelers have started to focus on other life aspects apart from traveling, and social media usage and content preferences have changed accordingly. Travel companies can use the findings of this report to customize their travel package offerings and social media content to increase customer conversion rates and grow business in the post-COVID world.