9th International Conference on ICT for Sustainable Development

Authors - Aswathy Prasad, Dayana Das, N. Ajith Kumar
Abstract - Backwater tourism is the leading tourist products in Kerala that attracts a large number of tourists. Traditionally it was used only for the purpose of transportation. But now a days it is one of the leading tourist destinations. Kerala, the most popular backwater tourism is Vembanad backwater tourism in Alappuzha district. The major attraction of backwaters is houseboat tourism. Here the study is conducted to know the tourism potential of Vembanad backwaters with special reference to Alappuzha district. This paper focuses to study the psychographic and demographic profile of respondents, the level of satisfaction with services offered in houseboat and also discuss the environmental issues related. Primary data has been collected from tourist and employees through interview method with structured questionnaire. Convenient sampling technique was used for the data collection process. Statistical Package for Social Science (SPSS) was used for analysis. Test such as the Co efficient of variation (CV), Mean percentage, chi-square and one-way annova were used.