9th International Conference on ICT for Sustainable Development

Authors - M. D. Parvathy, Dayana Das, N. Ajithkumar
Abstract - The global surge in the adoption of digital financial services, accelerated by the recent crisis, underscores the critical importance of Digital Financial Literacy (DFL). In the dynamic landscape shaped by digitization, proficiency in DFL is not just advantageous but indispensable. It forms the foundation for individuals to adeptly navigate and leverage digital financial services, make informed decisions, optimize savings, and engage in judicious investments. This study, conducted on a sample size of 384 women employees from a population of 15,158 within nationalized banks in Kerala, investigates the level of DFL among working women. Findings indicate a generally high level of DFL, highlighting the adaptability of women employees in utilizing digital financial tools. However, specific areas such as 'Knowledge of Digital Financial Services,’ 'Self-Determination to Use Knowledge and Skill,’ 'Financial Behaviour,’ 'Financial Attitude,’ and 'Financial Knowledge' demonstrate room for improvement. The mean percentage score is employed as an analytical tool, shedding light on nuances within the DFL spectrum. This research provides valuable insights into the DFL landscape among women employees in nationalized banks in Kerala, offering a foundation for targeted interventions to enhance digital financial literacy. As the financial landscape evolves, cultivating a robust DFL becomes not only advantageous but imperative for ensuring the financial well-being of individuals in today's rapidly changing economic environment.