9th International Conference on ICT for Sustainable Development

Authors - T.A. Alka, Aswathy Sreenivasan, M. Suresh
Abstract - “Role of m-commerce in rural entrepreneurship” highlights how rural entrepreneurs use m-commerce opportunities to aid the expansion of rural entrepreneurship, factors that influence m-commerce adoption, the role of government and other support institutions, obstacles that prevent it from achieving its full potential and what are the future trends of m-commerce. A systematic review of the literature was used in this investigation. After a thorough investigation, the important findings are as follows: rural entrepreneurs have access to global markets beyond their immediate surroundings. M-commerce significantly reduces traditional entry barriers. Online business startups typically have lower launch costs than traditional startups, which promotes entrepreneurship and job creation in rural areas. Systems for mobile payments and digital banking make transactions simple, secure, and better for managing finances. Entrepreneurs get more familiar with technology resources and skills as they interact with digital platforms, which can enhance their business operations and overall competitiveness. Despite the obvious benefits, rural areas struggle with issues like inadequate internet connectivity, lack of digital awareness, cultural resistance infrastructure gaps, etc. To solve these issues specifically, governments, organizations, institutions, and stakeholders must collaborate for potential solutions including improving connectivity and offering online training programs. The study will aid in the effective formulation of policies, plans, and programs for decision-makers. The study's originality resides in its presentation of an organized, methodical, thorough, and in-depth literature review that defines comprehensive evaluation and provides the data needed to ascertain sustainability.