9th International Conference on ICT for Sustainable Development

Authors - Aishwarya S Raj, Anitia Sam, Govind U, Parvathy Venugopal
Abstract - Purpose: The aim of this study is to examine the user experience (UX) of mobile applications and websites related to beauty in India. It seeks to ascertain how well these platforms meet the demands of the nation's consumers of beauty products. Design, Methodology, and Approach: This study uses a qualitative methodology, with questionnaires serving as the main means of gathering data. A sample of Indian users of beauty products who regularly use online beauty platforms were given surveys. The poll was centered on how users interacted with different features, such as search capabilities, product details, comparison tools, checkout procedures, and order monitoring. Findings: Study highlights the main advantages and disadvantages of Indian beauty platforms' user experiences. The results show which areas these platforms perform exceptionally well in satisfying user needs: Convenience: Compared to conventional brick-and-mortar establishments, online buying is a convenient option. Product assortment: Compared to physical stores, beauty platforms offer a greater assortment of products. But the study also identifies opportunities for development: Search Functionality: Users may have difficulty locating particular products due to restricted search features or a lack of efficient filters. Product Information: Product descriptions may be vague or devoid of information regarding ingredients, advantages, or how to use them. Comparison Tools: It's possible that platforms don't provide users with sufficient comparison tools to quickly assess the features and costs of various products. Research Restrictions/Implications: Because this study relies on self-reported survey data, bias may be present. Furthermore, it's possible that the sample size is not representative of all Indian consumers of cosmetic products. Notwithstanding these drawbacks, the study offers insightful information on the online beauty platforms' user experience in the Indian market. Practical Implications: The research's conclusions have applications for Indian beauty e-commerce companies. These companies can improve their platforms in a number of ways by comprehending the requirements and problems of their users: Improve search capabilities by adding sophisticated filtering choices. Give thorough product details, such as ingredient lists and in-depth descriptions. Provide strong comparative tools to help consumers make well-informed purchases.