9th International Conference on ICT for Sustainable Development

Authors - Abdul Rehman Shaik, Ishaq Ahamed S, Alka T A, Suresh M
Abstract - The study is an exploration of bioplastic coffee cup usage in India with a focus on environmental sustainability. This research aims not only to identify but also to comprehensively analyze the critical drivers that influence the bioplastic coffee cup usage as an alternative to traditional cups by reviewing literature, and the perceptions of regular coffee cup users. Using Grey Influence Analysis (GINA), the research aims to reveal and quantify the complex connections among these identified factors. The study urgency lies in the increase in the concern for environmental sustainability, and plastic pollution. Bioplastic from renewable sources is a better way to reduce plastic consumption. The burning of the Indian population is another rationale for doing this exploration. The data is collected from 21 coffee consumers who use bioplastic coffee cups regularly and the collected data is analyzed with the help of GINA. The study tries to uncover and quantify the major influencing factors and their influence. The findings and future research topics of this study will provide insights to the policymakers, food industry practitioners, sustainable advocates, entrepreneurs, and researchers for policy framing, and further research. The study is important and relevant in the sustainability context as well as the growing discussion on the circular economy.